With a great pitch, you can get more clients from networking events, business mixers, social gatherings, and even chance meetings (such as those you might encounter between floors in an elevator).
When asked, “So, what do you do?,” can you consistently provide a response with confidence and clarity in less than 20 seconds that brings you new business? That’s where the right pitch comes in.
An elevator pitch is more than just a condensed description of your business. There is a right way and a wrong way to make your pitch, and knowing this distinction can mean the difference between getting new clients and watching your potential prospects walk away.
Here are three tips to help you create a client winning pitch:
While Sara offers plenty of details about her services, she fails to answer the number one underlying question that must be addressed if you want a prospect to inquire further about her services, which is: “What’s in it for me?”
Here is Sara’s revised pitch: “Hi, I’m Sara with Seaside Realty. I work with busy city dwellers to find a quiet tranquil getaway home on the calm shores of Rocky Island. Unspoiled, easy access and reasonable prices give you the relaxation you are looking for.”
By applying these changes it is no surprise that Sara’s revised pitch has taken her sales to new heights. Who wouldn’t consider Sara’s services after hearing this new pitch?
By creating a powerful elevator speech and knowing how to deliver it, you can bring in more new clients than you ever dreamed possible. Just remember the magic words from your potential client’s perspective: “What’s in it for me?”
-by Laurelle Johnson